4/ Maze-like design
— Trung Phan (@TrungTPhan) October 20, 2021
IKEA as a maze is a popular meme...but also true. Even though there are exits and shortcuts, the store is designed for a shopper to see everything on offer in the showroom.
And, again, the "effort" of solving the maze increases the perception of value. pic.twitter.com/IZe1ziWeff