4/ Maze-like design

IKEA as a maze is a popular meme...but also true. Even though there are exits and shortcuts, the store is designed for a shopper to see everything on offer in the showroom.

And, again, the "effort" of solving the maze increases the perception of value. pic.twitter.com/IZe1ziWeff

— Trung Phan (@TrungTPhan) October 20, 2021